CARESS YOUR SKIN IN COCOA

Our Cocoa Shea Luminous Body Butter keeps your skin silky all day long while providing an irresistibly sexy softness.

• Sensual, luminous skin is yours with our proprietary blend of naturally- occurring ingredients that promote smoothness on every part of your body 
  
  
• Coconut oil, shea butter + vitamin E saturate your skin in softness and encourage a consistent glow that lasts and lasts
  
  
• Essential for every part of your body, hands + feet

CUT YOUR WASH DAY IN HALF!

Do you loathe the idea of having to deal with your hair?  Does it feel like yet another chore?  Takes more hours than you have? You have more important things to handle, yes?

Do you loathe the idea of having to deal with your hair?  Does it feel like yet another chore?  Takes more hours than you have? You have more important things to handle, yes?

We feel you.

THROW THE PEACE SIGN TO RIDICULOUSLY LONG ROUTINES

No more buying a bunch of products to do every little step. And because every one of our products replaces at least three of the products you're currently using, we can help you knock out your routine in three easy steps.

Get ready to slash your routine to smithereens with the only system for dry hair that is guaranteed to take you from wash to style in 80% less time.

• Our Moroccan Rhassoul Clay deeply cleanses, thoroughly conditions, and detangles effortlessly, all while detoxifying every strand and elongating your curls and reducing shrinkage
  
  
• Deep hydrating moisture keeping breakage at bay and promotes healthier, longer, stronger hair
  
  
• Effortlessly create any and every style you can imagine from wash-n-go to bantu knot out and everything in between
  
  
• Our proprietary hot oil treatment kicks frizz and dryness to the curb, taking your hair from hot mess to "hot damn!"
  
  

PERFECTED JUST FOR YOUR UNIQUE HAIR TEXTURE

If you’re finally ready to get out of the bathroom and get on with your life, we have the essential products that give you back your day, so you get the time to actually enjoy life and get back to what you really want to do with your life. Let the church say, "Amen!" 

Includes:

1 - 2oz Step 1: Moroccan Rhassoul 5-in-1 Clay Treatment
1 - 2oz Step 2: Moisture Infusion Styling Creme
1 - 2oz Step 3: Divine Shine Moisture Lock & Frizz Fighter
1 - 2oz Heavenly Hydration Grapeseed Hair Mist

HOW TO USE

INGREDIENTS

SIZING

Travel Sized - lasts 1 - 2 washes  (for thick shoulder-length hair)

2oz Step 1: Moroccan Rhassoul 5-in-1 Clay Treatment
2oz Step 2: Moisture Infusion Styling Creme
2oz Step 3: Divine Shine Moisture Lock & Frizz Fighter
2oz Heavenly Hydration Grapeseed Hair Mist

Nutrient-rich quinoa and chia seed oil blend together flawlessly to create our Dramatic Definition Gel that provides a soft, touchable, yet firm, hold that is ideal for any hair type and color. Plant-based protein strengthens hair with every use, while aloe and coconut oil moisturize every strand from the inside out. The result is a weightless, honey-like texture that provides high volume, strong definition and major shine to all styles without flaking and without making the hair hard or crunchy.

INGREDIENTS

Aloe Barbadensis ( Aloe Vera Juice), Aqua (Water), Acrylates/Methacrylamide Copolymer, Hydrolyzed Adansonia Digitata Seed Extract (Baobab Protein), Tetrahydroxypropyl Ethylenediamine, Chenopodium Quinoa (and)Cocos nucifera (Coconut Oil) (and) Macadamia ternifolia (and)Helianthus annus (Sunflower)(and)Gardenia tahitensis, Salvia Hispanica (Chia) Seed Oil, Galactoarabinan (Plant Collagen), Pullulan, Mentha Piperita (Peppermint Leaf) Extract, Hydrolyzed Soy Protein (and)Ceratonia Siliqua (Carob) (and) Zea Mays, PEG-40 Hydrogenated Castor Oil, chlorphenesin (and) phenoxyethanol

Shopping for someone else but not sure what to give them? Or maybe you're scrambling at the last minute and need a quick gift that doesn't require having to wait for it to arrive in the mail. No matter what's happening, we've got you covered with a Naturalicious gift card.

Hook your girl up and give her the gift of choice. Our gift cards are delivered by email and contain instructions on how to redeem them at checkout. There are no additional processing fees and no shipping required; plus they're able to be used immediately.

What a good friend you are. Go 'head and pat yourself on the back.

Note: This item is non-returnable

SOFTEN, STRENGTHEN, CONDITION + PROTECT ALL AT ONCE

When your hair just won't cooperate, our Heavenly Hydration Grapeseed Hair Mist comes through to whip it into shape. As your go-to leave-in hair mist, this product is what your hair has been begging you for.

• Instantly softens hair for a touchable, luxurious look + feel
  
  
• Naturally occurring ceramides found in grapeseed oil help strengthen your hair every time you spray
  
  
• Avocado oil thoroughly conditions + protects each strand
  
  
• Add shine with no greasy buildup

CONVENIENCE ON DECK

Our specially designed spray cap allows you to cover your entire head of hair in just 3-4 spray and provides deep hydration in between washes. It’s the perfect invigoration your hair needs to transform it from "wack" to "wow" in just a snap.

CUT YOUR WASH DAY IN HALF!

Get ready to slash your routine to smithereens with the only system for dry hair that is guaranteed to take you from wash to style in 80% less time.

No more buying a bunch of products to do every little step. And because every one of our products replaces at least three of the products you're currently using, we can help you knock out your routine in three easy steps.

• Our Moroccan Rhassoul Clay deeply cleanses, thoroughly conditions, and detangles effortlessly, all while detoxifying every strand and elongating your curls and reducing shrinkage
  
  
• Deep hydrating moisture keeping breakage at bay and promotes healthier, longer, stronger hair
  
  
• Effortlessly create any and every style you can imagine from wash-n-go to bantu knot out and everything in between
  
  
• Our proprietary hot oil treatment kicks frizz and dryness to the curb, taking your hair from hot mess to "hot damn!"
  
  

PERFECTED JUST FOR YOUR UNIQUE HAIR TEXTURE

If you’re finally ready to get out of the bathroom and get on with your life, we have the essential products that give you back your day, so you get the time to actually enjoy life and get back to what you really want to do with your life. Let the church say, "Amen!" 

HOW TO USE

INGREDIENTS

SIZING

Standard 

Lasts about 8 - 10 washes (for thick shoulder-length hair)

Moroccan Rhassoul 5-in-1 Clay Treatment - 8oz

Moisture Infusion Moisture Styling Creme - 4oz

Divine Shine Moisture Lock & Frizz Fighter - 4oz

Double Sized

Lasts about 16 - 20 washes (for thick shoulder-length hair)

Moroccan Rhassoul 5-in-1 Clay Treatment - 16oz

Moisture Infusion Moisture Styling Creme - 8oz

Divine Shine Moisture Lock & Frizz Fighter - 4oz

CUT YOUR WASH DAY IN HALF!

The Hello Gorgeous Haircare System is a patented 3-step system that gives you a short BUT EFFECTIVE wash day. Get everything you need to deep clean and condition, maintain moisture, and reduce frizz. Effortlessly create any style you can imagine from wash-n-go to bantu knot out and everything in between!

HOW TO USE

Click here to fall in love with our safe and healthy ingredients.

Try The Starter Kit On Your Next Wash Day!

We get it! You've probably tried many products that over promised and under delivered...We don't blame you if you're hesitant to try another one. 

The Hello Gorgeous Starter Kit is perfect for one wash day application. Get everything you need to deep clean and condition, maintain moisture, and reduce frizz....and see for yourself what thousands of naturals are RAVING ABOUT!

Starter Kit Includes:
1 - 2oz Step 1: Moroccan Rhassoul 5-in-1 Clay Treatment
1 - 2oz Step 2: Moisture Infusion Styling Creme
1 - 2oz Step 3: Divine Shine Moisture Lock & Frizz Fighter

WHEN IT COMES TO REAL LIFE RELATIONSHIPS OR REAL-TIME HAIR STYLES: NOBODY LIKES A FLAKE

You don’t have time for broken promises, scattered dreams or a mess of confusion in your life—so kick scalp dryness, itchiness and flakiness to the curb—with this high-performance bundle.

You’ll get a healthy, happy scalp that will lead to . . . you guessed it . . . healthier, longer, stronger hair!

Our Itch Be Gone Bundle delivers unbelievably soft, yet strong, moisturized and frizz-free hair. 

Filled with 3 of our bestselling products, this bundle creates the perfect environment for your scalp and hair to thrive by. This bundle:

• Gently exfoliates the scalp to reveal fresh, healthier skin on the scalp
  
  
• Conditions your scalp and hair as you cleanse

• Reduces frizz starting at the roots of your hair
  
  
• Locks moisture 3x as long, which reduces dryness & itchiness

HAIR KNOTS KILLING YOU SOFTLY? WE DEMOLISH 'EM

You’re being good to yourself, taking care of your hair—you know the importance of self-care—but for some reason, your hair wants to act all naughty and stuff.  

Uh-uh.  Cut that mess out with the quickness and knock some sense into your hair.

And, you know we’ve got the perfect solution: No Knots Bundle. 

This mighty, 2-product bundle increases elasticity, volume and shine all at once.

But how, Sway? 

KNOT-FREE HAIR IN A SNAP? YES, PLEASE!

These two wonder products work together at deep conditioning and hot oil treating simultaneously so you can:

And, just so you know . . .  This bundle is exactly what our CEO uses when she has major TV appearances and needs her hair to be bouncy, shiny and full of volume.

And it works. Every. Single. Time.  

INCLUDES TWO PRODUCTS DESIGNED TO MAKE YOUR CURLS DEEPLY CONDITION & ELIMINATE KNOTS

Includes:

One 16 oz Moroccan Rhassoul 5-in-1 Clay Treatment
One 4 oz Divine Shine Moisture Lock & Frizz Fighter

HOW TO USE

INGREDIENTS

Moroccan Rhassoul 5-in-1 Clay Treatment

Moroccan Lava Rhassoul Clay, Deionized Water, Aloe Barbadensis Leaf Juice, Vegetable Glycerin, Cetearyl Alcohol (Coconut Derived) and Polysorbate 60, Theobroma cacao (Cocoa) Seed Butter, Olea europaea (Olive) Fruit Oil, Vitis Vinfera (Grape) Seed Oil, Persea Gratissima (Avocado) Oil, Phenoxyethanol

Divine Shine Moisture Lock & Frizz Fighter

Prunus amygdalus dulcis (Sweet Almond) Oil, Olea europaea (Olive) Fruit Oil, Simmondsia chinensis (Jojoba) Seed Oil, Fragrance.

Visit routeapp.io to learn more.

YOUR HAIR + SCALP WILL YELL, "GRACIAS" WHEN IT TAKES HOLD OF THIS BABY

Imported directly from Spain, this sweet, soothing oil will have you saying, “adios” once and for all to thinning hair. By applying just twice a day as directed, you’ll start falling in true amor after seeing results within the first month.  After using for the recommended full 90 days, you’ll be totally smitten.

NUTTIN' BUT LOVE

The properties of the almonds are what get this hair fiesta started right.

• Olein Glyceride, Linoleic Acid + Vitamin D nourish and soothe your scalp
  
  
• Helps to stimulate blood flow to the roots of the hair
  
  
• Allows regrowth to happen like magic
  

Available in 4oz size and 2oz travel mini size

PERFECTO.

HOW TO USE

One bottle is a 90 day treatment.

Apply a small amount of Naturalicious Spanish Almond Regrowth Oil directly onto thinning areas of scalp.

Gently massage into scalp.

Repeat consistently, 2x daily for 90 days.

INGREDIENTS

The properties of the almonds are what get this hair fiesta started right.

• Olein Glyceride, Linoleic Acid + Vitamin D nourish and soothe your scalp
  
  
• Helps to stimulate blood flow to the roots of the hair
  
  
• Allows regrowth to happen like magic

WASH DAY IN A BOTTLE

Ready to cut back on the number of hair products in your regimen? We’ve got five on it. But, check this out, it’s only ONE product. Wait, what? 

Created with mega-hydrating rhassoul clay, (Yes! Real clay, in liquid form) our patented and bestselling Moroccan Rhassoul 5-in-1 Clay Treatment effortlessly replaces five products in your hair regimen:

• It’s a detoxifying cleanser
  
  
• a smoothing conditioner
  
  
• an effortless detangler
  
  
• a deep conditioner
  
  
• all while also doing the work of a leave-in-conditioner
  
  

TRUST US -- THIS ISN'T TOO GOOD TO BE TRUE. THIS IS REAL LIFE.

Our Clay Treatment is infused with rhassoul clay imported directly from Morocco. Word on the street is that Cleopatra even used rhassoul clay to beautify her glorious locks.

This “no-suds” cleansing clay treatment is rich in silica, magnesium, potassium, and calcium, leaving your hair unbelievably clean, as it removes excess toxins, impurities and buildup. Cocoa butter and olive oil help condition as you cleanse, keeping your hair softer than you’ve ever experienced. This is the hair you've been waiting for all your life. 

Available in 8 oz and 16 oz sizes, and 2oz travel mini size

HOW TO USE 

Shake well before using.

Wet hair thoroughly, then apply a generous amount of Naturalicious Moroccan Rhassoul Clay Treatment onto hair.

Coat all of hair evenly with product.

Massage onto hair and scalp, then gently detangle.

Rinse out and apply  Naturalicious Moisture Infusion Styling Creme (Step 2) to moisturize and style.

INGREDIENTS

Moroccan Lava Rhassoul Clay, Deionized Water, Aloe Barbadensis Leaf Juice, Vegetable Glycerin, Cetearyl Alcohol (Coconut Derived) and Polysorbate 60, Theobroma cacao (Cocoa) Seed Butter, Olea europaea (Olive) Fruit Oil, Vitis Vinfera (Grape) Seed Oil, Persea Gratissima (Avocado) Oil, Phenoxyethanol 

WASH DAY IN A BOTTLE

Ready to cut back on the number of hair products in your regimen? We’ve got five on it. But, check this out, it’s only ONE product. Wait, what? 

Created with mega-hydrating rhassoul clay, (Yes! Real clay, in liquid form) our patented and bestselling Moroccan Rhassoul 5-in-1 Clay Treatment effortlessly replaces five products in your hair regimen:

• It’s a detoxifying cleanser
  
  
• a smoothing conditioner
  
  
• an effortless detangler
  
  
• a deep conditioner
  
  
• all while also doing the work of a leave-in-conditioner
  
  

TRUST US -- THIS ISN'T TOO GOOD TO BE TRUE. THIS IS REAL LIFE.

Our Clay Treatment is infused with rhassoul clay imported directly from Morocco. Word on the street is that Cleopatra even used rhassoul clay to beautify her glorious locks.

This “no-suds” cleansing clay treatment is rich in silica, magnesium, potassium, and calcium, leaving your hair unbelievably clean, as it removes excess toxins, impurities and buildup. Cocoa butter and olive oil help condition as you cleanse, keeping your hair softer than you’ve ever experienced. This is the hair you've been waiting for all your life. 

HOW TO USE

Shake well before using.

Wet hair thoroughly, then apply a generous amount of Naturalicious Moroccan Rhassoul Clay Treatment onto hair.

Coat all of hair evenly with product. Massage onto hair and scalp, then gently detangle.

Rinse out and apply Naturalicious Moisture Infusion Styling Creme (Step 2) to moisturize and style.

INGREDIENTS

DITCH THE DRYNESS

Our Moisture Infusion Styling Crème serves triple duty as a moisturizer, a styling crème + a heat protectant. Say, what?

• Create any + every look your heart desires with our soft hold formula that defines styles without being crunchy or hard.

• Our major moisturizing formula stops brittleness, breakage, split ends + shedding
  
  
• Be done with heat damage. Glycerin, shea butter + beeswax help to stop heat tools from harming your hair naturally, unlike other products laced with bad, drying alcohols.
  
  
• Coconut oil, sunflower oil + vitamin E condition your tresses, promote healthy hair growth + encourage length retention
  
  
• Never worry about dry hair again. Every time you style your hair, you're automatically moisturizing it at the exact same time with this product
  
  

THIS MULTI-TASKING MUST-HAVE KEEPS YOUR 'DO ON POINT

Yes, honey. This triple threat has your hair covered, kicking your curls into high gear. With loads of coconut oil, sunflower oil, shea butter and vitamin E, dryness, frizz + heat damage don’t stand a chance. 

Available in 4 oz and 8 oz sizes, and 2oz travel mini size

 HOW TO USE

Apply a generous amount of Naturalicious Moisture Infusion Styling Creme to thoroughly moisturize hair, minimize frizz and breakage, and style hair in any manner for a soft, yet defined hold.

Can also be used in combination with Step 3: Naturalicious Divine Shine Moisture Lock & Frizz Fighter to protect hair when using heat styling tools.

INGREDIENTS

DITCH THE DRYNESS

Our Moisture Infusion Styling Crème serves triple duty as a moisturizer, a styling crème + a heat protectant. Say, what?

• Create any + every look your heart desires with our soft hold formula that defines styles without being crunchy or hard.

• Our major moisturizing formula stops brittleness, breakage, split ends + shedding
  
  
• Be done with heat damage. Glycerin, shea butter + beeswax help to stop heat tools from harming your hair naturally, unlike other products laced with bad, drying alcohols.
  
  
• Coconut oil, sunflower oil + vitamin E condition your tresses, promote healthy hair growth + encourage length retention
  
  
• Never worry about dry hair again. Every time you style your hair, you're automatically moisturizing it at the exact same time with this product
  
  

THIS MULTI-TASKING MUST-HAVE KEEPS YOUR 'DO ON POINT

Yes, honey. This triple threat has your hair covered, kicking your curls into high gear. With loads of coconut oil, sunflower oil, shea butter and vitamin E, dryness, frizz + heat damage don’t stand a chance. 

Available in 4 oz and 8 oz sizes, and 2oz travel mini size

HOW TO USE

INGREDIENTS

FRIZZ, DON'T KILL MY VIBE

Stop frizz + brittleness in their tracks with our Divine Shine Moisture Lock & Frizz Fighter. This super light hot oil treatment defines curls, smooths straight styles + enhances the natural sheen of your hair with absolutely no greasy buildup.

• Spanish almond regrowth oil aids in growing, thickening + strengthening your hair
  
  
• Safflower oil fights frizz with a one-two punch that even Mike Tyson would be jealous of
  
  
• Extra virgin olive oil locks in moisture 3x as long as moisturizing alone, keeping your hair soft, shiny + manageable for days at a time
  
  

TAKE YOUR HAIR FROM HOT MESS TO "HOT DAMN!"

Frizz not only looks terrible, but it can cause your hair to break off horribly. Stop that problem with our exquisite cocktail of handpicked oils essential for conditioning, protecting + growing your hair.

To keep your hair hydrated even longer, use in conjunction with Step 2: Moisture Infusion Styling Creme.

HOW TO USE

1. To heat oil, place bottle in a cup of hot water for 5-10 minutes.
2. Once warm, apply oil directly to hair and scalp.
3. Cover hair with plastic shower cap for 30 minutes.
4. Rinse out. Wash hair with Step 1: Naturalicious Moroccan Rhassoul 5-in-1 Clay Treatment + follow up with Step 2: Naturalicious Moisture Infusion Styling Creme.

INGREDIENTS

FRIZZ, DON'T KILL MY VIBE

Stop frizz + brittleness in their tracks with our Divine Shine Moisture Lock & Frizz Fighter. This super light hot oil treatment defines curls, smooths straight styles + enhances the natural sheen of your hair with absolutely no greasy buildup.

• Spanish almond regrowth oil aids in growing, thickening + strengthening your hair
  
  
• Safflower oil fights frizz with a one-two punch that even Mike Tyson would be jealous of
  
  
• Extra virgin olive oil locks in moisture 3x as long as moisturizing alone, keeping your hair soft, shiny + manageable for days at a time
  
  

TAKE YOUR HAIR FROM HOT MESS TO "HOT DAMN!"

Frizz not only looks terrible, but it can cause your hair to break off horribly. Stop that problem with our exquisite cocktail of handpicked oils essential for conditioning, protecting + growing your hair.

To keep your hair hydrated even longer, use in conjunction with Step 2: Moisture Infusion Styling Creme.

HOW TO USE

1. To heat oil, place bottle in a cup of hot water for 5-10 minutes.
2. Once warm, apply oil directly to hair and scalp.
3. Cover hair with plastic shower cap for 30 minutes.
4. Rinse out. Wash hair with Step 1: Naturalicious Moroccan Rhassoul 5-in-1 Clay Treatment + follow up with Step 2: Naturalicious Moisture Infusion Styling Creme.

INGREDIENTS

BREAKAGE PREVENTS HAIR GROWTH. KISS THAT PROBLEM GOODBYE WITH THIS BUNDLE

You’re gorgeous and strong. Your hair should always reflect that. 

When you need to encourage hair growth and pamper each inch you have, reach out for our, You Grow Girl! Bundle.

Your hair will go from breaking off to taking off. 

We’ve packed this bundle with 4 amazing products that give your hair the perfect balance of moisture and strength. This bundle gives you:

• Touchable hair that is resistant to breakage, which results in you retaining more length

• Moisture infused strands that erases brittleness

• Powerhouse hair—from roots to tips—stops shedding and eliminates split ends

• Vital nutrients that stimulate and soothe your scalp, increasing blood flow and resulting in hair growth

• Deeply conditioned and protected for stronger hair 
  

 As you evolve to new heights, we're here to help your hair to do the same.

INCLUDES FOUR PRODUCTS TO GROW AND RETAIN STRONG HAIR

One 16 oz Moroccan Rhassoul 5-in-1 Clay Treatment
One 8 oz Moisture Infusion Styling Crème
One 8 oz Heavenly Hydration Grapeseed Hair Mist
One 4 oz Spanish Almond Growth Oil

INGREDIENTS:

Moroccan Rhassoul 5-in-1 Clay Treatment 16oz

Moroccan Lava Rhassoul Clay, Deionized Water, Aloe Barbadensis Leaf Juice, Vegetable Glycerin, Cetearyl Alcohol (Coconut Derived) and Polysorbate 60, Theobroma cacao (Cocoa) Seed Butter, Olea europaea (Olive) Fruit Oil, Vitis Vinfera (Grape) Seed Oil, Persea Gratissima (Avocado) Oil, Phenoxyethanol.

Moisture Infusion Styling Creme 8oz 

Deionized Water, Cetearyl Alcohol and Ceterareth-20 (Coconut Derived), Vegetable Glycerin, Shea Butter, Beeswax, Coconut Oil, Dimethicone, Glyceryl Stearate and PEG-100 Stearate, Sunflower Oil, Phenoxethanol, Vitamin E, Carbomer, Sodium Citrate, Fragrance

Heavenly Hydration Grapeseed Hair Mist 8oz 

Deionized Water, Cetearyl Alcohol (Coconut Derived) and Polysorbate 60, Vitis Vinfera (Grape) Seed Oil, Persea Gratissima (Avocado) Oil, Fragrance, Phenoxyethanol.

Spanish Almond Regrowth Oil 4oz 

Sweet Spanish Almond Oil, Fragrance