Nope. Step 1 of the Hello Gorgeous System is a 5-in-1 miracle that already replaces your shampoo, conditioner, deep conditioner, detangler, and leave-in. One step, five results.

The ingredients of both editions are the same. The difference is in the formulation.

The coarse hair line (purple labels) is called the Tight Curls + Coils Collection and is thicker in consistency and more dense. Generally, more coarse and kinky hair textures require deeper moisturizing and hydration, as that hair type tends to be drier than others. The thicker consistency of the Tight Curls + Coils Collection provides that much needed hydration, while allowing the hair to move and not be stiff.

The fine hair line (pink labels), on the other hand--dubbed the Medium to Loose Curls + Waves Collection -- is less dense, which prevents the "weigh down" that often occurs for fine hair textured naturals when looking for a deeply moisturizing product. Our Medium to Loose Curls + Waves Collection provides loads of hydration without weighing finer textures down.

Click here to view how to use our products.

We’ve got you. Email concierge@naturalicious.net within 3 days of receiving your package, and we’ll make it right.

Yes! We offer a full backbar package to licensed stylists, along with retail package options. Please email us concierge@naturalicious.net for pricing and options.

Yes! Our products are free from harsh irritants and packed with soothing natural oils. If you’re ultra-sensitive, we recommend patch-testing first (just to be extra safe).

When it comes to silicones, we always compare them to drinking alcohol. A lot of people who aren't exactly experts or licensed chemists have given silicones a horrible name without truly providing the full story on their purpose, or how they actually affect the hair.

Silicones are like alcohol in the sense that if we both go out and grab a drink, we'll be just fine and there's nothing wrong with having one drink (unless you're pregnant or a recovering addict, of course). But if we go out and drink a whole lot, that's probably going to be a problem. Silicones provide the "slip" most of us love in our hair, along with the smoothness, sleekness, and shine we crave; chemically speaking, they also help significantly reduce the frizz that often occurs in humid temperatures. If you see one or two silicones in a product, that's okay. It's going to give you the slip without the buildup that comes from an overabundance of silicones.

If you see more than two silicones in a product, you might want to put it down; because just like going hard on the alcohol, that might not be the greatest thing.

Another thing to keep in mind is that, regardless of which brand you select, your silicones should not be at the top of the ingredients list, as the most prevalent ingredients are always listed first. You want the moisturizing properties (water, glycerine, etc.) to be displayed first so that your hair is getting the maximum possible moisture; and the silicones to be near the middle or end of the list, so that you get the slip and softness without the buildup.

You'll find that our Step 2 (Moisture Infusion Styling Creme) contains only one silicone and it is near the middle of the ingredient list. Additionally, our products are designed to work as a system (although you're certainly welcome to use them separately.) Unlike other cleansers, Step 1 (our Moroccan Rhassoul 5-in-1 Clay Treatment) is a natural detoxifyer and clarifying treatment; and gently removes any trace of silicone. So no need to worry about anything building up on your hair.

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