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About Us

WHEN YOU THINK ABOUT WHAT'S ON YOUR LIST OF THINGS TO DO THAT ARE HARD, CARING FOR YOUR HAIR SHOULDN'T BE ONE OF THEM.

  • Knowing you should go to bed instead of binging on your favorite Netflix show? Hard.
  • Keeping your thoughts to yourself when your demanding boss declared mandatory overtime on a Friday night? Hard.
  • Eating only one taco (at any time, ever)? Hard. Hard. Hard.

Washing your hair, styling it, and loving the entire process? This should not be hard.

HERE'S THE DEAL:

At Naturalicious, we know you’re a busy woman who’s got a lot on her plate. Your life is full and vibrant, and when you’ve got some free time on your hands, you don’t want to spend it in the bathroom, stressing over how to keep your curls poppin’ day after day.

Let us spare you all of that hair drama with our Hello Gorgeous Hair Care System. It’s the only sulfate, paraben, mineral oil, petroleum, gluten, and cruelty-free line of products that actually smashes your hair care routine into smithereens!

How, you ask? By combining all 13 processes for boss-babe worthy hair into just 3 simple steps. It’s what great hair days are made of.

THE TEA ON NATURALICIOUS

We got our start when our founder and CEO, Gwen Jimmere, found herself on the brink of becoming an unemployed single mom, after suddenly getting laid off while going through a grueling divorce. To generate income, she decided to start selling the products she made in her kitchen that when combined, miraculously cut her wash and style time down from 5 hours to a mere 30 minutes!

The astonishingly simple 3 step process was enough to do the work of 12 products she had collecting dust underneath her sink. Taking the marketing skills she honed from her swanky corporate job as a Global Digital Marketing Director at Ford Motor Company, Gwen started Naturalicious and never looked back.

We’ve since become one of the nation’s fastest growing hair care companies and Gwen proudly rocks her spot in history as the first African American woman to hold a patent for a natural hair care product. Everybody loves Naturalicious and rounds of applause have come through from the good folks at The Washington Post, Entrepreneur, Black Enterprise, Essence, Fast Company, and Buzzfeed, just to name a few.

The best part about Naturalicious is that Gwen’s six-year-old son Caiden gets to help his mom call the shots at our headquarters, serving as the CCO (Chief Candy Curator). Together they make sure each order is sent out with a sweet surprise and our customers literally eat it up!

WHAT GETS US UP IN THE MORNING

What we love most about our work is that we get to take others with us on our journey to the top of the beauty game. Through our partnership with Detroit-based nonprofit, Services to Enhance Potential (STEP), we proudly offer opportunities for men and women with special needs to join our team. When you purchase a Naturalicious product, you can feel good knowing that we are a brand dedicated to seeing not just your hair, but also our communities, thrive. 

Run to the shop now tab and join the movement!

WHAT THEY'RE SAYING ABOUT US

PERFECT FOR A BUSY WORKING MOM LIKE ME!
These products have truly made a huge difference in my life. My tme is so precious as a single mom + my daughter had a head FULL of beautiful hair that I just didn't have time to manage before I found out about Naturalicious. Huge time saver + great results!  
~Kristina B.
 

I AM A BELIEVER!
I AM OFFICIALLY SOLD!!! I went from wash to style + done in 34 minutes!! Never in the 12 years I have been natural has the process taken less than and hour and a half. I will definitely be signing up for the monthly subscription. Thanks for making such amazing products. Your have earned yourself a very satisfied customer.  
~Erica W.


WHERE HAVE YOU BEEN ALL MY LIFE?
LOVE IT! The Moroccan Rhassoul Clay is amazing. I've used the entire OooLaLocks Box for a little over a month + about fainted when I went to wash my hair this morning + squeezed the last drop out of the bottle. NEVER again! Placed an order tonight! 
~Arnell E.

 

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