Kevin
As an Asian man, I'm probably as far outside the target demographic as you can get for a product like this. Most of the time my hair doesn't get tangled to begin with. Most of the time it does, a quick wash and brush (and sometimes vinegar) is enough to untangle it.
On the rare occasion something my hair is REALLY tangled, this is my go-to solution. You really feel it take effect instantly, to the point where if you saw it on a commercial you'd think the footage was sped up. Seriously incredible product.
Anita H.
This is an excellent product. Using it has relieved the itching I had because of eczema, it has also made my skin softer.
Regina F.
I've been using naturalicious products for about 5 years (I think) and I LOVE IT I LOVE IT. The only time I use any other product is when I go to the hairdresser.
I love the fact that with the clay, the Moroccan clay plus the Moisturizer Cream, that 30 minutes did you hear me? 30 minutes is all it takes! OH MY GOODNESS! I love it and my Coils are loving what the 3-steps do!! YES!!! So thank you Gwen, thank you for creating something that I love!! Y'all have a blessed day s/n Thank you for enlightening me about the Apple Cider Vingar rinse. My hair just loves the fresh feeling it gets!! YOU ROCK, I ROCK, WE ROCK!!!!!
CASSANDRA W.
The BEST hair care products I’ve Ever used!!
Three years Strong
Leslie
It works well for my hair
Kessah E.
Great product. I believe it has strengthened my hair
Joanne
This clay has changed the way my hair feels after the very first wash. I swear by this highly recommended.
Dashiell
Love Love this Product
Twila G.
I can't say enough about this product. This is my holy grail and I will never get it up. I love it so much that I purchase the Step 1 Gallon during the 12 days of Christmas. I can have a tangled dry rats nest on my head from a bun worn too many days after going pass my weekly wash day and I use Step 1 and my hair looks like the photo without any additional product. If you have Type 4 hair, this will do wonders for your hair and with continued use it works even better. I'm not one to write a review without much experience behind it and I have been using this product for over 2 years now and can't believe how much it has aided my hair journey and now I no longer dread wash days or a tangled mess.
Kerry F.
My Favorite Product!! My hair loves this so much and I can't rave about it enough!!
Eugena N.
I love the product, but the time it took to receive it was very frustrating. I was sent a notice that my item was shipped only to find out that it didn't ship until a week later. I struggle with wanting to be a regular due to inconsistent shipping when I order products.
Sheila H.
I can really see defined curls with my 4c hair and my hair is growing and has strengthened and it detangles very well.
Clara E.
Excellent product!! It cleans my so good and I love it. My hair looks so soft and beautifully smooth. Thanks Gwen for the great and wonderful product.
Margareta T.
Seems to be working
Margareta T.
Seems to be working
Evelyn S.
Love the product and how it works in my hair, and how my curls or popping.
Kerry F.
This is my absolute favorite product. My hair loves it and has done great wonders for it.
Lynnette R.
The Moroccan Rhassoul 5-in-1 Clay Treatmen Step 1 leaves my hair feeling so soft and manageable. It is hard to believe that it cleanses, conditions and moisturizes but it does. I finally found something that my hair loves.
Terrye W.
The clay cleanser does everything it says it will. Leaves my curls poppin’!
Marcella W.
Makes my type 4 hair easy to detangle. I can comb through faster than before.
Regina F.
LOVE they way it makes my hair feel. It's so easy to use! I follow Gwen's instructions by sectioning and that works so well!!! I section and wash and comb and rinse! Love how easy my hair is to manage!
Regina F.
I brag about these products to anyone who will listen. My coils just eat'em up.
Since I did the apple cider vinegar rinse my hair is on point so much moreeeeee!
Joyce J.
I love this product!
Clara E.
I just love the softness of the pillow case and it helps me sleep better.
Michele P.
There is nothing like one stop shopping. Shampoo and detangled conditioner in one jar. No unpronounceable ingredients. It works.
Alice P.
It's a Game Changer!! Love it!!
Terrye W.
The clay shampoo is amazing!! It cleans thoroughly and leaves my hair in great condition.
Denise H.
I watched several videos of Naturalicious CEO, Gwen Jimmere actually demonstrating with rationale of what the products do, what they’re made of, and how they act on our hair. I never thought using clay on my hair would be so effective!!! The clinch for me was the time saving results on a wash and go. She demonstrated the technique in application of the products for maximum results. Later on, I attended on video the Style Academy and then Cohort 5 Repair Your Hair Challenge. More information regarding how to care for our hair as we washed and conditioned together on video. Keeping each other uplifted and moving forward as we saw results on each others’ hair, was a great experience. The coaches and leadership were very supportive and phenomenal. It helped me personally to see how I could get more definition every time, rather than trying different products and not really knowing how the hair will turn out each time. Through diligent and consistent hair care applications with their products, I can say I have seen a great improvement in growth, volume, and definition. My husband and family notice the difference as well. It has been very difficult to manage my grey own hair with and its texture and different wiry shape which counters the original color’s curl, but the products and the techniques have helped 100%. The hair is softer and bouncier too! The Naturalicious Nation is a bunch of real caring and supportive ladies whose experiences show you are not alone in your hair care journey. It’s progress and not perfection.
Roselle M.
My hair was brittle dry and grey. I needed help. My daughter introduced your products to me I was so happy and surprised . It was fast easy to do. Now I love my hair. smiles all around.
Ifetayo W.
So grateful for the softness of my hair and locs, their freshness and ease of twisting.
Nicole W.
I used the product and I love it. It made my hair feel so good and it was easy to detangle. It also felt soft after I washed it out. The only downfall is that I had to use a lot for one time so the bottle will not last long. Otherwise it is a good product.
Dr. Sher’ri T.
In one word, Outstanding!!!! My hair has never felt so soft and so clean! LOVE IT!
Erika W.
Absolutely Love the brand!
Kerry F.
The best thing for my hair. It's so amazing and my hair not only feels better it looks better. This is an automatic purchase every single time for me.
JoJo H.
I trusted the system and it works! I used to be a product junkie but not anymore. I like that I have found a system that works and has saved me in time and money!
Michele P.
This is a lifesaver. Shampoo, and conditioner. My wash days are cut in half.
Danielle B.
OMG, the Step 1 Clay Shampoo, Conditioner, Detangler is everything. It made my hair so soft. It didn't take me all day to do my hair. I will definitely be purchasing again. Delivery was so fast.
Greg M.
I have shorter 4c hair, but don’t a lot of processing of it. I have always wanted to try a clay shampoo, and my usual routine was to rarely shampoo and just use a co-wash. I decided to give the product a try after seeing it on The View, watched the videos and decided to try for myself. It’s a bit messier than my usual wash days. I haven’t perfected the scoop of clay from the jar to the hair without some loss in the bottom of the tub (could a small paddle or tongue depressor work?) but after painting my sectioned hair, detangling, rinsing, and then conditioning again with the clay I love the results. I tried the deep conditioning once with the hot oil and that was good too. Only thing that wasn’t up my alley was the step 2. I find after rinsing after conditioning, my hair is ready for styling with a nice gel while soaking wet. I use Uncle Funkys curly magic. Then I improvise a T-shirt towel, and lotion up while it dries. By then I’m able to shake out my hair and it is shiny, healthy looking, with nice curl clumping—even the trouble spots in the center of my head. And it seems to be getting better each week I use the clay. It’s a great product for washing and deep conditioning. I would highly recommend. And I highly recommend the videos for technique and guidance.
Genice G.
In this photo, this was my first time using the products and my hair felt so much better after doing the 5 in 1 treatment.
Anetta L.
My hair is so moisturizer. I love the way it defines my curls.
Terry M.
I absolutely love this product line. It has done wonders for my hair. I had to cut it all off and start over. This is all I have used. It not long enough to braid or style, but I am LOVING my growth process.
Fallon Kelly T.
I love EVERYTHING Naturalicious makes! This clay is a Heaven sent can’t believe how easy it is to detangle my hair now! Love that it is a deep conditioner too! I can’t say enough good things about this product and the 3 step system. Thanks Gwen and Team!
Anetta L.
This clay has changed my world my hair is so soft and manageable now.
Monique A.
My hair love it! It my go to!
Dana H.
Makes wash day so much easier and quick.
Renessa M.
It has been a game changer, cut my wash day in half.
Michele P.
Step one is a smart investment. It is convenient, shampoo and conditioner in a jar. Do make sure to rinse all of the product out. Nothing like dry clay in your hair.
Anetta L.
This product has made my hair so soft and manageable
Lisa H.
Love what step 1 does for my curls
Annette W.
I think I’m going to like it. Initially, I ordered the trial size and it wasn’t enough. So, I ordered the 8oz from you in which it didn’t come in a timely manner, so I canceled. I ordered it from Ulta Beauty, so I will update when it come this week.
Katrena C.
Love the product brought some for my Mom and granddaughter for her mother to try on her hair...
NNEOMA U.
My extremely tough 4c hair always comes out soft with beautiful coil pattern every time I use this product! Like the result so far!
KJ L.
I am not disappointed and my hair is loving the weekly wash sessions along with hot oil treatments.
Stephanie H.
This clay is awesome. Love wash day,
Shelia B.
This Step 1 that has the magic of 5 wonderful things going on at one time is a life saver!!
Belinda R.
I am just getting back into a consistent natural hair care regimen, and your clay is a regular part of my regimen. I have just started using it on a consistent basis and I really do enjoy it. I will give you another progress report soon. Keep doing all of the good that you are doing!
Patricia H.
I’m loving the fact that ur doesn’t have all the extras, that my hair doesn’t need.....
Patrice W.
Love this clay, this is actually my second time buying this product. I have watched a few videos watching g how to use it, and I love this product, I find my curl pattern pops after using this product. And my hair is so clean afterwards, and counts down on the wash time.
Veronica C.
Don't be surprised by the lack of lather, but the Naturalicious 5-in-1 Clay Treatment for tight curls and coils is awesome; not only did it remove all my buildup it cut down on the time I usually spend on wash day! I also really enjoyed my treat from the Chief Candy Curator!
Bertile B.
Love love love these products! It literally took me 1 hour to wash my hair with step 1,2,3 and get dressed to go out for my birthday! I used my naturalicious towel to dry my hair while I finished my shower and got dressed. I couldn't believe how fast I got ready. Amazing!! Thank you Gwen for your products!
Blanche W.
I love all the products from Naturalicious. They all work very well together. I refuse to go without any of these products. I can honestly say I love my hair for the first time in 66 years. I'm so thankful to have found Naturalicious. Thank you Gwen Jimmere, Queen Mother
Pamela L.
I've used the product once, but I enjoyed it. I only had step 1 because on a fixed income that was all I could do. I did all 5 steps including the acv rinse. I enjoyed it. Shipping is expensive. I canceled an order because shipping was as much as the product.
Denise H.
It took me awhile to figure out how to properly use this product but I think I finally got it. Now it’s just figuring out if I can use less as I only get 3 full uses out of the 16oz jar.
Melva S.
Step 1 is a great product. I love the way it has my hair feeling and looking. I don’t lose a lot of hair with detangling anymore. Thank you for making such great products.
Joann H.
Reclaiming my wash day time this product is Gold! Thank You!
NNEOMA U.
Love how my coils come out defined and how soft my hair feels with this product! Highly recommend it!
Autumn S.
Very moisturizing not too heavy but too light.
MICHELE P.
Best product on the market. Shampoo and conditioner in one jar. Still adjusting to no suds. Hair feels clean and not tangled hair.
Waverly P.
My hair loves wash day. My curls pop for days.
Jacqueline D.
Have learned to master using the 5N1 as a cleanser and during the hot oil treatment!!! I love how my hair is softer and easy to gently comb through while it’s wet. Rinses completely!
Yolanda L.
It cleans my hair wonderfully and softens it,
Audrey M.
My hair seems to be more healthy now.
Shumeka Y.
Step#1 is the GOATfor me!!! It washes, conditions, deep conditions, detangles, and is a leave-in conditioner!! Boom!! How many products have I purchased to do those things? 5 actually. Lol. Step#1 has cut down on my wash day significantly. I can use this one product for so many things for me. I would definitely recommend Naturalicious to all of my natural community!!
Tonya P.
Love love love it!!
Karen F.
Can be used daily
Audrey M.
It makes my hair feel soft
Esteen T.
I am pleased with all of your products that I have used. They are easier to use because of the combined
steps in one.
MICHELE P.
Still getting use to no suds. This is understandable after using shampoos which created suds. This is a reorder so I must like this product.
Geonna W.
Great product. It really does what it says. I don't have to by other product since I began using this product
Lisa S.
I love the way this product cleans the hair without stripping the oils from the shaft. Perfect for my new locs.
Stephanie H.
Gwen, I just love love love the clay. I really look forward to wash day every 7 days. My hair feels so clean, hydrated and healthy. Curls are so defined. You did a great job introducing this product my sister! I'm your Gemini twin, June 3rd.
Rhonda M.
Love how the clay detangles my hair so easily! Makes wash day so much quicker! Great for deep conditioning as well.
Leah M.
Great product! This was exactly what I was looking for in regard to a 1-2x a week deep conditioner, especially since I recently moved to a very dry area. After use, my hair feels smooth, healthy and is de-tangled with minimal shedding.
Barbara M.
Love how my hair felt after step 1. The only problem I have is getting the clay out of the 8oz bottle after shaking. Wish that it came in a 8oz jar
Delphine E.
I love how easy this makes washing my hair. I use to hate wash day, now its a quick, painless, almost effortless job. Thank you for this product!!
Evelyn C.
Had quarantine hair and just didn’t know what to do with it- my perm had grown out and hair was unmanageable. I decided it was a good time to explore going natural, so I had my husband cut off all the permed hair. Naturalicious has made it easy to care for my hair. It feels and looks great ‘Going natural’ was something I’ve been wanting to explore, but never had the courage. It’s been two months now...let’s see where this journey takes me.... so far, zero regrets.!
shirley e.
I love this product! It does EXACTLY what it says and is the first product I've used that works! Thank you! I already subscribed to receive more products!
MICHELE P.
Shampoo/cleanser plus conditioner all in one. Best idea yet. I especially like no suds which means no sulfates or harmful chemicals. This is a must product to try.
Davine M.
I really liked the 5in1. It felt cleansing, was defining and left my hair sort of soft. But, it didn't leave my hair feeling as soft as a separate deep conditioner and leave in does. I have no problem using and following with different products.
JAcqueline D.
When I first washed my hair, only knowing how to use it by watching a video, and even though I didn’t fully understand what I was doing, the Step1 still made my hair noticeably soft and manageable. And, it was CLEAN! It literally saved the day until I learned from entering the Challenge! A Win-Win product here! Love the Clay-Slay effect! I prefer the jar over the bottle. Easy to use- I’m still a little messy with it though. Lol!!! A great buy!
Kerry F.
I find that this clay works wonderfully on my hair and I will continue to buy it!!!
Yolanda L.
I love this product it really cleans and moisturizes my hair. It is my GO to
JAcqueline D.
Hair was soft and manageable. Don’t know if it’s clean. I worked the process longer than the spokes person in the video. Lol! Too soon to fully rate.
HOLLY P.
Used once so far and my hair felt cleaner. Will keep using!!
Dana L.
Love the Clay for it's detangling and conditioning properties. Along with the cleansing. Makes wash day easier.
Thank you D
Theresa R.
I am a CLAY NATURAL user. I WILL NOT use anything else. I LOVE the way my hair is so clean (meaning no chemicals). I LOVE I DO NOT need BUBBLES. Most important my hair LOVES IT.
Kimberly D.
Soft hair, great curl definition, and super clean hair and scalp!!
Beverly R.
I love Step 1 Moroccan Rhassoul 5-In-1 Clay Treatment. It makes my hair feel so soft and easily detangles. I look forward to wash day now whereas I didn’t before. I wash my hair every week now. I love my wash and go . Curls popping! ♥️
Yvette G.
Amazingly perfect!
