Gwen hated her hair her entire life before creating Naturalicious. She relaxed her hair from the age of 9 and couldn’t tell you what her natural hair even looked like until she was in her twenties. She believed what many other people were taught to believe -- that black hair wasn’t beautiful and that it was a burden to take care of. Fortunately, her life and belief system changed after seeing “Good Hair.”
She went on a quest to find knowledge on black hair. She learned as much as she could. Read books, scholarly essays, studies, countless articles, and tested on her own hair. She realized that black hair products were packed with harmful, cancer causing ingredients. It didn’t stop at the relaxers. Popular products like leave-in conditioners, gels, oils contained a lot of those same ingredients.
This research led her to Morrocan Rhassoul Clay -- an exotic, yet effective ingredient she used to create products for herself in her kitchen. With it, her hair was never better, never healthier, and people were noticing. Her friends started asking her for their own personal stash, and kept coming back for more. The proof was in the….clay. She knew the next step was to share this with as many people as she could. So, she took it to market.,