THE YEAR BLACK BEAUTY QUEENS SHOWED UP AND SHOWED OUT
2019. The year Lizzo won our hearts and proved that she’s undeniably 100% that b$%@! The year Queen and Slim debuted an intense love story that shook us to the core. It is also the year all major Beauty Queens were BLACK...and Natural! That’s right, if there ever was a time to rock what your mama gave you, it’s now. As a culture we have never been more unapologetically bold.
Since the beginning of time European beauty standards have been at the forefront of American media. If we look back in time at the winners of Miss Universe, Miss USA, Miss Teen USA, and Miss America we see mostly European women holding the top spots. And as time went on, a few winners of color were sprinkled in there for good measure. All the while, their hair was pressed or permed, when in comparison to their white counterparts, took hours on end to achieve, and a whole lot of effort to maintain. In a world that has historically taught women of color to hide who they are and feel inadequate, we proudly leave the hot comb and relaxer behind to strut in all of our #BigHairEnergy glory.
Let’s take a look at the 2019 beauty queens and how to get their looks:
Set the tone for a bomb style like this effortless TWA Zozibini is rocking with our Moroccan Rhassoul 5-in-1 Clay Treatment. It’s a cleanser that does the job of conditioner, deep conditioner, detangler, and leave-in all at once. Keep your wash day quick, easy, and impactful. Why spend more than 30 minutes in the shower when you have a cute, short style that’s intended to be fuss-free, anyway?
Keep curls moisturized, soft, and defined with our Moisture Infusion Styling Creme. Its water based formula keeps kinky hair hydrated and smelling amazing. With a TWA the more versatile you can get, the better. Step 2 can get you from a wash n’ go to a sleek style like it’s nothing, boo.
For a looser curl texture like Miss USA Chelsie Kryst, get high volume and ultra hydration by spraying our Heavenly Hydration Hair Grapeseed Hair Mist as a leave-in as soon as you step out of the shower. Smooth onto hair with the praying hands method, moving from as close to the roots as you can get down to the ends. Also use as a curl refresher for days on end without weighing hair down!
DRAMATIC DEFINITION GEL
Get major definition with our Dramatic Definition Gel. Infused with super foods like Chia Seed and Aloe, and plant-based proteins for stronger hair, you get more than what you bargained for. Slay like Miss USA with curls that steal the show.
Miss Teen USA
This beauty queen killed this perm rod set. When styling, it’s important to prep each section with Step 2, our Moisture Infusion Styling Creme. It lays the foundation for any bomb style by locking in moisture for longer and smoothing hair for a frizz-free look.
DRAMATIC DEFINITION GEL
Follow Step 2 with the Dramatic Definition Gel. Get even more definition and hold with this step. You’ve got a long day ahead of you, so you’re gonna need your hair to stay the course.
Take hair out of the perm rods gently using Step 3, our Divine Shine Moisture Lock & Frizz Fighter. Coat hands with the oil to prevent frizz when separating the curls!
Miss America & Miss World
Keeping your hair clean and conditioned prior to installing extensions and straightening hair is clutch. Don’t get caught with clogged roots at the salon! Cut the dirt and gunk while keeping all the good moisture with Step 1.
At the end of the day, no matter what your style is you MUST moisturize. A dry, brittle press out is never cute and it makes your leave-out look more noticeable. Keep your hair consistent with the extensions by applying Step 2 before you flat iron. Bonus: Step 2 is also a bomb heat protectant too!
Use Step 3 all over hair and extensions daily to keep it shining!