You are the standard of beauty. ™

ABOUT US

Hey babe!

We are thrilled to have you here.

Click each of our core values to see more details

WE BELIEVE THAT EVERY WOMAN IS THE STANDARD OF BEAUTY

We believe that every woman is perfectly gorgeous. There is nothing you need to fix or change about yourself. We create products to enhance your glow and help you shine brighter.

We believe you are entitled to joy and love simply because it is your birthright; and that no matter what societal standards say, the beauty you were born with is more than enough.
WE BELIEVE THAT HEIGHTENED CONFIDENCE IS TRANSFORMING

We believe that self-care is not selfish; and that improved confidence is the foundation for personal wellness and a thriving, vibrant life. We aim to provide products, services, and offerings that promote heightened self-esteem, self-care, connectedness and self-love.
WE BELIEVE IN TAKING A STAND

We believe that standing up for what is right and just. We believe in using our platform to speak up and take action against injustices and inequalities when it comes to beauty, life and the pursuit of all things good.
WE BELIEVE IN DELIVERING EXCELLENCE AT EVERY TOUCHPOINT

We believe that excellence is the standard in overall customer experience, manufacturing, communication, and relationships.
WE BELIEVE IN INNOVATION

We do not seek to be another one of many. We believe in consistently seeking out opportunities to develop products, services, communities and other offerings that enhance the lives of our customers in transformative and meaningful ways.