1. Wet Your Hair Thoroughly

I know this sounds like a given, but hear me out. Depending on the porosity of your hair (how porous your hair is), you might need to use more water to get it FULLY wet. When your hair is fully wet, it’s easier to work with. Make sure it’s soaking wet.

2. Use Less Product

Because you’ve invested in discovering your porosity and working with it, you can now let the water do some of the heavy lifting. Your hair LOVES moisture, so give it what it needs. When you do, you won’t have to use as much product to achieve the desired results.

3. Get Your T-Shirt On

When drying your hair, choose your towel wisely. A normal bath towel is too rough on the hair, and results in frizz and breakage. A normal t-shirt isn't absorbent enough to stop shrinkage. Use a T-SHIRT TOWEL to reduce shrinkage...which will give you a wash ‘n go with more hang time and more definition. It will absorb any excess water but not rip your hair or cause harsh frizz. A t-shirt towel blends the absorbency of a bath towel with the gentleness of a t-shirt, and it’s the key component of making wash ‘n go's Insta-worthy.

4. Create Sections

This makes detangling easier and allows you to thoroughly cleanse and condition the hair. When applying Styling creme, sections also allow for an even distribution. This way, every single strand gets what it needs and, thus, you’ll end up with a more defined and longer lasting wash 'n go.

5. Re-Wet Your Hair

I know, I know...you just dried your hair and now I’m saying re-wet it?! That’s right! Working with your sections, get a section SOAKING wet. Apply a small amount of moisturizing styling creme to that section. This will keep it from drying out. It will also activate the curl. Then you apply a little bit of a lightweight gel for soft hold to set the curl so it lasts longer. Then scrunch. Use a blow dryer (with no comb attachment) to dry JUST THAT SECTION. When dry, move to the next section and repeat.

Here's the thing about Wash 'n Go's...

The term “wash 'n go” is a very misleading. It’s really wash...do a bunch of stuff in between...and then go. :) If you simply wash, dry and leave the house, you’re setting yourself up for disappointment

While the natural hair movement has empowered women to embrace their natural beauty, many naturals are STILL confused. Shampoo? Co-wash? Curl defining creme? Mousse? Gel? The options are infinite, and quite frankly, unclear.

The whole idea behind Nauturalicious is that less is more. Women shouldn’t have to be held hostage to dozens of different hair products just to end up mediocre results that waste time and money.

Naturalicious simplifies the natural hair journey and gives your tresses exactly what they need to look AH-MA-ZING! Our patented 3-step system can replace most of your other products AND save you an average of 20 hours a month on your hair care routine.

You've Got Better Things To Do!

Naturalicious exists because our founder, Gwen Jimmere, believes we’re all busy enough as it is, our hair care routines shouldn’t rob us of our precious time. Life has more to offer than spending your day at the bathroom sink working to get your curl pattern on point.

While working as a global marketing director, Gwen became frustrated with her hair routine. After tirelessly researching, she began making her own hair products.

She realized that with the RIGHT ingredients, “wash day” didn’t have to be the dreadful day-long process. It could be easy and straightforward, without sucking up all of our time.

It wasn’t long before Gwen’s friends were asking for their own bottles of her magical hair products...

...and that’s how Naturalicious was born.

The Hello Gorgeous Hair Care System is a 3-step system that takes the hassle and dread out of doing natural hair.

You spend less time, money, and energy on your hair, and more of it doing the things you love.

The best part - you don’t have to sacrifice the quality or health of your hair. In fact, our system improves the health and manageability of your hair starting from the first wash.

Our Hello Gorgeous 3-Step System includes:

Step 1: Moroccan Rhassoul 5-in-1 Clay Treatment

Step 2: Moisture Infusion Styling Creme

Step 3: Divine Shine Moisture Lock and Frizz-Fighter

Other natural hair care brands carry ridiculously huge amounts of lines. Those lines usually include an insanely long list of ingredients you can’t even pronounce.

Naturalicious streamlines the process by providing exactly what you need -- nothing more, nothing less. We stand by the quality and uniqueness of the ingredients we use because THEY WORK.

What other naturals are saying about us...

"I have 4C hair. With the Naturalicious System it only takes me about 15 minutes to do my wash day. I love my results! I can’t wait until the summer so I can rock my natural coils. By the way the Naturalicious Hair Care System are the only products that have worked for my hair where I have not have to spend tons of money on products. Thanks Gwen and God bless you! I’m not stressed out anymore!💞💞💞" - Doris C

All Naturalicious Products are tailor-made for busy women who want gorgeous, healthy hair AND healthy bodies.

We care about making our products safe and healthy for you, while also being super effective. That’s why we use no harsh chemicals or ingredients.

Anything you’re putting on your hair should be safe for your whole body.