I spent my entire life searching for a solution that would make my hair look + feel flawless, without having to spend hours dealing with it or having to compromise on ingredients. Naturalicious exists because the last thing we have time for is the “drawer of shame” we’ve all had – you know the one where you throw all the products that didn’t work -- chock full of money we’ve wasted, hours we’ve lost and garbage ingredients that have us looking cray. Naturalicious exists because we deserve better.
Gwen Jimmere
CEO & Founder • Naturalicious


I have two girls (ages 6 & 3) with long, thick, natural hair. I have always used the kiddie hair products on them, but those product are clearly not enough. The Naturalicious system really does detangle & I spent only a fraction of the time doing it. The "poo-less" feature of the shampoo keeps them from having any tears and now they don’t cry when I do their hair. The moisturizer leaves their hair feeling soft and shiny for days! Thank you for such a wonderful product. It also makes me feel like a really good mother when I put all natural, chemical-free products in my daughters’ hair.
Karimah A.

Last night, I was exhausted, but I had to wash my hair. Yes, bad idea. I didn't have time to do my full deep conditioning routine. So I washed & conditioned & detangled all in one with @Naturalicious. I only used Step 1 but it took care of everything & made it easy for me to quickly twist my hair & go to bed. I highly recommend this product. –
@NyashaJunior -

When you support knowing damn well you don’t need another bottle of shampoo, and it ends up being quite possibly the best shampoo you will ever use. #Naturalicious –
Melissa Butler - CEO of The Lip Bar
I have no words to express how f****** amazing the 5-n-1 Moroccan Rhassoul Clay is!!!! I am an actual buyer and I will be buying this product for a lifetime. My 4C hair is INSTANTLY soft and detangled. I bought another bottle before I ran out because I refuse to go without it. My hair is really shiny too. I've been doing the Apple Cider Vinegar cool water rinse for over a year and no one ever complimented me on the sheen of my hair until after my first week of using this clay. I love
my hair now because I can actually manage it, especially in the detangling department.
Tamra R.
I can't shut up about the Hello Gorgeous System...I can feel a real difference in my hair. I am so happy I heard of this product on the Tom Joyner Morning Show. I have finally found what I have been looking for .
Lyndsay R.

I will definitely be using this product again. Actually, I’m thinking of exclusively using this product. My wash day was so much simpler, and who doesn’t want a simpler wash day? No one wants to be at home all day on a Saturday doing their hair. My hair was SO soft, like softer than it’s been with any other product I’ve used, and that made styling 1000x easier. It really does save time and it really does work as good if not better than your usual multiple product process. –
@EfficientlyNatural -
I want to THANK YOU for giving me the great fortune of being able to finally rock a wash-n-go. I was able to wear my hair in a wash-n-go that actually looked beautiful for the first time since my natural hair journey began in March 2014. WHAT!!! When I decided to go natural I set two goals for myself 1) ROCK a cute Wash-N-Go 2) ROCK a cute puff. I have tried to wash-n-go's umpteen times and was never satisfied until using your products. I LOVE NATURALICIOUS PRODUCTS -- they are the BOMB.
Teresa B.
