The Gallon Sale Ends In:

$370 $179 (SAVE 53%!)

SOLD OUT IN 14 MINUTES! NOW ON PRESALE. PURCHASE NOW - WILL SHIP IN MID-MAY. 

Gallon Sized Step 1

You asked for it, so it's back! A whole gallon of our bestselling Step 1! Lasts 4-6 months!

(Back by popular demand.) Stock up on the product that started it all. The first step in our patented system, made from our not-so-secret ingredient: Moroccan Rhassoul Clay.

How many washes can you get? At 16x the size of our standard bottle, we’ll let you do the math.

Don’t run out. Wash day doesn’t wait for shipping.

The first step in our patented system, this is so much more than a shampoo (and so much better for your hair). The Moroccan Rhassoul 5-in-1 Clay Treatment is a:

• Detoxifying cleanser (that doesn’t strip your hair)
• Smoothing conditioner, so your curls are defined & frizz-free
• Calming detangler — that cuts styling time in half
• Deep conditioner to fortify & strengthen every strand of hair
• Lasting conditioning treatment that continuously conditions your hair — even after you wash, so you can go longer between washes

Psst…

If you’re wondering, “How does one product do all of this?” The secret is in the Rhassoul Clay. Cleopatra used it on her iconic locks, but most hair companies aren’t willing to go to the effort & expense to get it from Morocco. (Except for Naturalicious, of course.)

$370 $179 (SAVE 53%!)