Gwen Jimmere is the CEO and Founder of Naturalicious, a haircare and beauty brand for Black women.
Gwen is the first African-American woman to hold a patent for natural haircare products, which can be found around the world in over 1200 retail stores, including Ulta, Whole Foods, and Sally Beauty.
"It crushes my heart to hear our queens say their hair is 'too much' or 'unprofessional.' It's force-fed propaganda, and enough is enough!
Tune into any TV show or open any social media app, and you'll see other people try to recreate our God-given beauty for themselves.
This book is my contribution to ensuring that every Black woman and girl knows that she IS the standard of beauty."
It's the cosmetology education you need to get hair that looks and feels like the bomb dot com – without the 300-hour training requirement, overwhelm, or frustration.
After reading Everything You Know About Hair Is Wrong: The No B.S. Guide To Having The Hair You Want, you’ll take a page out of Bey’s book, throw all of your hair problems in a box to the left and finally wake up with the flawless curls you've always dreamed of.