Gwen Jimmere is the CEO and Founder of Naturalicious, a haircare and beauty brand for Black women.
Gwen is the first African-American woman to hold a patent for natural haircare products, which can be found around the world in over 1200 retail stores, including Ulta, Whole Foods, and Sally Beauty.
"It crushes my heart to hear our queens say their hair is 'too much' or 'unprofessional.' It's force-fed propaganda, and enough is enough!
Tune into any TV show or open any social media app, and you'll see other people try to recreate our God-given beauty for themselves.
This book is my contribution to ensuring that every Black woman and girl knows that she IS the standard of beauty."