WHY THE DRAMATIC DEFINITION GEL IS OUR NEW BEST FRIEND
Since August 15th our lives have DRAMATICALLY improved. Why? Because the Dramatic Definition Gel dropped and reached our doorsteps shortly after.
For years we rocked with our 3-step Hello Gorgeous System. Curls were hydrated, shiny, defined, more manageable. But, you asked for one thing! A gel. So we made it happen.
Gwen worked tirelessly to create the stuff that gel dreams are made of, spending hours researching what you craved in a gel, what made your favorite gels great, and the crap that made other gels suck. Then, boom! After 15 months of trials and errors, our coveted Dramatic Definition Gel was born!
Here’s how she made, what our Claymates have dubbed, the “DD Gel”, everything we need and more:
Featherweight
Let’s start with one of the best characteristics of the Dramatic Definition Gel -- it’s texture. The honey-like consistency packs a punch, unlike the chunky, goopy gels that are often too heavy, don’t mix well with other products, and leave an icky residue. Our gel is a total paradox -- You’re getting high definition without the weight OR the crunch. Don’t even get me started on the shine! It’s blinding, honey. Some call it liquid gold, others call it magic, we call it our new best friend.
Beauty Starts on the Inside
Our gel is packed with nutrients and plant-based protein. Think of it as your hair’s morning protein shake. Quinoa and chia seed oil blend together flawlessly to strengthen the hair with every use -- it’s like Planet Fitness...but for your hair. Aloe and coconut oil moisturize the hair and help retain moisture for longer. Does your other gel do all dat? Nah.
Multifaceted
Our favorite part of the Dramatic Definition Gel is its versatility. As you already know, each of our products is multitasking -- pulls its weight and then some. So, we know you expect nothing less from the gel. Our gel is best used for pretty much anything:
Edge taming ✔️
Wash n’ go’s ✔️
Setting styles (twist-outs, perm-rod sets, etc.) ✔️
Sleek styles ✔️
Curl touch-ups ✔️
Securing date night ✔️
The Dramatic Definition delivers dramatic results and it’s quickly becoming one of our fav products. It’s not surprising that it has coined the name “liquid gold.” It smells like skittles and is the perfect compliment to not only our Hello Gorgeous System, but to any style you plan to rock. The best part is it can be used on any hair type.
