1. What the sud?
We’re used to our shampoos lathering up and creating bubbles. It’s what has made us feel like our hair and scalp were getting clean. In actuality, the bubbles are just there...being pretty.
Suds work against us by stripping our hair of its natural oils that keep hair moisturized and protected. Instead, rhassoul clay clings to dirt and impurities, taking them with it when it's rinsed, and leaving behind super-minerals like silica, potassium, iron, calcium and magnesium.
2. Work it
To use, separate hair in sections and use about a quarter sized amount (or so) per section, focusing on massaging the scalp and working your way down to the ends. Rinse thoroughly.
You really want to make sure you rinse out all of the cleanser; if you don’t rinse well, it can get hard and seem like your hair is flaking. Remember, it’s a clay and all clays harden when they are exposed to air. So just remember to rinse really well and you’ll be good to go!
That’s it! It does the work of a cleanser, conditioner, deep conditioner detangler and leave-in.
Pro-tip: Some people detangle with a wide-tooth comb while still in the shower because your hair is stronger when wet and more slippery, making it easier to detangle, and less prone to breakage.
3. Feel the soft
Immediately after rinsing it out, your hair will feel exponentially softer, and more moisturized.
Some say that it feels like there is something on their hair, but that is what it feels like when you haven’t stripped your hair of its natural oils for the first time. It’s an amazing thing!
Keep in mind, with that ONE product you have cleansed, conditioned, and “applied” leave-in. So, it’s going to feel different than what you’re used to.
Prepare to try it several times before it becomes a natural part of your routine.