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Meet the Stockist: Don't Break the Comb

Today in our ongoing Meet the Stockist series, we’re getting to know Rochelle Ward, who runs Don't Break the Comb based in beautiful St. Martin, Virgin Islands. Welcome, Rochelle!


In what year did you open your doors?
We officially opened our online storefront and delivery services in August of 2015, but had a predominant presence in our community of St. Martin since 2013, giving workshops and providing homemade recipes.

What does your shop do especially well?
Don’t Break the Comb has an intimate connection with its clientele and is conveniently available to answer their questions, deliver their purchases and share in hair triumphs. We provide solutions even if they are not part of our product offering or services. We assist and educate our clients and the general public as best as we can.


Please share 3 products or brands that your customers can’t get enough of right now.
Right now, our customers can’t get enough of the following products: Spanish Almond Regrowth Oil by Naturalicious, Malina, one of the natural hair dolls from Malaville’s The Debut Collection and a natural Lemongrass Leave In Conditioner.

When did start offering the Naturalicious collection?
We started offering Naturalicious in June of this year, 2016.

What initially attracted you to our products?
The first peak of interest for us was what the brand had achieved in one of its products, the Moroccan Rhassoul 5-in-1 Clay Treatment. It is already mixed, effective and first to be patented by a black woman. We not only wanted to promote and celebrate such an accomplishment, but provide our clients with yet another super solution to their hair care management needs. 

What’s been your best-selling Naturalicious product?
The Spanish Almond Regrowth Oil is our number one seller and the Ooolalocks Box Hair Care System, the Kinky/Coily Edition is right on its heels. 

What do you love most about Naturalicious?

We love that Naturalicious has simplified the hair care process. All one has to do is follow the numbers 1, 2, 3 and occasionally 4.

Describe Naturalicious in 6 words or less

What are your operating hours so that our readers in and around St. Martin can order from you?
Order Placement from Monday - Saturday 8 am - 7 pm
Delivery Monday - Friday 1pm – 6 pm & Saturday 9am - 6 pm


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