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Meet the Claymate: JaiCurls

In our latest series, we're featuring our favorite Claymates. A "Claymate", a play on the well-known term "Playmate", is naturalista we've handpicked who personifies everything we stand for. She is a woman who uses the NATURALICIOUS religiously, loves it and can't get enough of it. Generally, she absolutely swears by our Moroccan Rhassoul 5-in-1 Clay Treatment, and as a result, we've dubbed these gorgeous gals as "Claymates". (Cute, right?)

Okay, now on to JaiCurls...

Jasmine Jachilesadaait Jefferson (a.ka. JaiCurls on Instagram) began her natural hair journey three years ago. "I went to an HBCU," the Clark Atlanta University graduate said. "I went in as Beyonce and came out Solange." Jefferson said she decided "to go natural" because she wanted her thick hair back. "My hair was long but it was so unhealthy and thin."

That's when Jasmine found Naturalicious. She was tired of her long wash days and needed a change. She instantly fell in love. "The detangling process was nonexistent." She said her favorite Naturalicious product is the Moroccan Rhassoul 5-in-1 Clay Treatment. "It kills so many steps in one." 

When she's not blogging about women empowerment or posting hair tutorials, Jasmine is out helping people. The HBCU alum earned her degree in Psychology and uses it as a mental health counselor. "I like to help people."

The Beauty Blogger said she wants to redefine beauty standards. To her, the freedom to beautiful means having the freedom to be yourself and she making sure to spread that message to her 3,000+ followers on Instagram. 

1 comment

  • Jasmine JaChilesadaait: September 02, 2015

    Thank you!!!! I’m so happy I came across you guys on ! I was so eagered to use your products as soon as I ordered and I got my products in less than 3 days and the rest was history. Your products are amazing!

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