Help Center

We have several videos with gorgeous 4c women. Here are a few:

There are numerous hair types represented in this video. You can find two beautiful 4c women here, at the 0:38 mark and at the 1:00 mark.

https://www.youtube.com/watch?v=gG8uaK8LuRo

More 4c videos using our products:

https://www.youtube.com/watch?v=0b_42Rnexq0&t=18s

https://www.youtube.com/watch?v=64huVGPXgVg

Most customers have a majority of one or the other, but if you have a somewhat equal mixture of both tight and loose curls, we definitely suggest using products from our Tight Curls + Coils Collection. A surefire way to tell which of our lines is best for you is to take our Hair Type Quiz.

Absolutely! 

Click here to see a video that includes a lady with locs using our products. 

You'll see how great they work on her hair: https://naturalicious.net/pages/how-to-use-1

Great question. 

All of our products are color safe and will not change or alter your hair color in any way. 

They are also greatly effective at counterbalancing the dryness that often occurs when adding color to your hair. 

You'll find your hair will be much softer and far more hydrated after using our products on your color-treated hair.

Yes, absolutely! Our products are safe for children, in fact, many of our top customers are parents who buy our products for their children!

Yes! Our products can be used for transitioning hair and they work very well to nourish and support hair at any stage.

Yes! 

Absolutely you can use our products if you press and curl.  

Our products help to support and nourish the hair.  

Our Step 1, Clay Treatment, is an excellent first step in prepping the hair to be pressed.  

Our Grapeseed Mist, as well as Step 2 are great as heat protectants too.

Our products are completely natural.  

All of the ingredients are listed for all of our products on our website.  

Once you click on a product, look below and you will see a tab labeled "Ingredients."  

Our signature product, Step 1 is a clay treatment of Rhassoul clay from Morrocco.  

The Rhassoul clay helps to make coils/curls "pop."

Sounds like you are hoping to achieve more defined curls that often come through the wash-n-go process, but sometimes the wash-n-go process can be rather tricky.                

Gwen says that a little-talked-about fact is that 50% of how your hair turns out lies in how you have cared for it in the most recent past (i.e. the past 6 months), 25% lies in the product ingredients you use and 25% lies in the technique you use for styling.

Many of our customers have been surprised that they have been able to achieve loose curls. Oftentimes type 4 hair doesn't seem to have a definite curl pattern. Some customers still struggle with finding curls initially, while a significant number are able to get them immediately. And, some others, they still struggle to find curls, but instead are happy that their hair is more moisturized, stronger and retains more length. 

I'm hoping for the best with you achieving defined curls, but I just want you to realize that achieving a certain look could take a bit of time and there might be a learning curve involved. 

However, please continue to be encouraged.

I wanted to invite you to join our community of beautiful women who have amazing hair advice for how to get optimal results with the products (including wash-n-go's and how to achieve the defined curl look you're seeking). They are a great support with wonderful ideas---and a very active and vocal group, the Naturalicious Nation: https://www.facebook.com/groups/512736795554813/

I really hope that helps you a bit. Please feel free to reach out with further questions or concerns.

Yes, we absolutely ship internationally. We ship to every country in the world.

The ingredients of both editions are the same. The difference is in the formulation. 

The coarse hair line (purple labels) is called the Tight Curls + Coils Collection and is thicker in consistency and more dense. Generally, more coarse and kinky hair textures require deeper moisturizing and hydration, as that hair type tends to be drier than others. The thicker consistency of the Tight Curls + Coils Collection provides that much needed hydration, while allowing the hair to move and not be stiff.

The fine hair line (pink labels), on the other hand--dubbed the Medium to Loose Curls + Waves Collection -- is less dense, which prevents the "weigh down" that often occurs for fine hair textured naturals when looking for a deeply moisturizing product. Our Medium to Loose Curls + Waves Collection provides loads of hydration without weighing finer textures down. 

All of our products are vegan and cruelty free

All of our products have a 2 year shelf life

All of our ingredients can be found on each individual product page. For a quick listing of all the ingredients in our product line, click here: https://naturalicious.net/pages/ingredients-list

We have sample sizes available for all of our products! Just select the "2oz Travel Size" option for any product you'd like to try.

If you'd like to try all of our products at once, check out our Deluxe Travel Kit where you can get one of each of our most popular items along with a cute clutch to carry them all in: https://naturalicious.net/products/travel-mini-gift-set-w-travel-clutch

Basically, the pink bottles are the Medium to Loose Curls + Waves Collection and is designed for fine hair. The purple bottles are our Tight Curls + Coils Collection and is designed for coarse hair.  A surefire way to tell which of our lines is best for you is to take our Hair Type Quiz.

Yes! All of our products are safe and effective for babies, adults and kids alike.

Ingredients may have been derived from corn, soy, wheat, and/or nut products. They may have also been produced in a facility that makes those products. 

We recommend conducting a "patch test" on your arm and a section of hair before use. 

Click here to view how to use our products.

Yes! We offer a full backbar package to licensed stylists, along with retail package options. To open an account, please email us with your state-issued resale license, your physical store address, and your company website.

When it comes to silicones, we always compare them to drinking alcohol. A lot of people who aren't exactly experts or licensed chemists have given silicones a horrible name without truly providing the full story on their purpose, or how they actually affect the hair. 

Silicones are like alcohol in the sense that if we both go out and grab a drink, we'll be just fine and there's nothing wrong with having one drink (unless you're pregnant or a recovering addict, of course). But if we go out and drink a whole lot, that's probably going to be a problem. Silicones provide the "slip" most of us love in our hair, along with the smoothness, sleekness, and shine we crave; chemically speaking, they also help significantly reduce the frizz that often occurs in humid temperatures. If you see one or two silicones in a product, that's okay. It's going to give you the slip without the buildup that comes from an overabundance of silicones. 

If you see more than two silicones in a product, you might want to put it down; because just like going hard on the alcohol, that might not be the greatest thing. 

Another thing to keep in mind is that, regardless of which brand you select, your silicones should not be at the top of the ingredients list, as the most prevalent ingredients are always listed first. You want the moisturizing properties (water, glycerine, etc.) to be displayed first so that your hair is getting the maximum possible moisture; and the silicones to be near the middle or end of the list, so that you get the slip and softness without the buildup. 

You'll find that our Step 2 (Moisture Infusion Styling Creme) contains only one silicone and it is near the middle of the ingredient list. Additionally, our products are designed to work as a system (although you're certainly welcome to use them separately.) Unlike other cleansers, Step 1 (our Moroccan Rhassoul 5-in-1 Clay Treatment) is a natural detoxifyer and clarifying treatment; and gently removes any trace of silicone. So no need to worry about anything building up on your hair. 

Our revolutionary Hello Gorgeous Hair Care System is the first natural hair care system guaranteed to take you from wash to ready-to-style in 1 hour or less. That's where the 1 Hour Wash Day Challenge comes in. We are challenging you to get your life back on wash day. Join the countless naturals around the world who, by using our proven and guaranteed system, are now able to go from wash to ready-to-style in just 60, 40, even 25 minutes flat. Wash day doesn't have to take ALL day anymore. Click here to learn how simple our system is to use.

Great question! There are 3 types of super conditioning alcohols that are derived from coconuts. These alcohols are: cetyl, cetearyl, and stearyl alcohols. They are conditioning humectants -- humectants are ingredients that attract moisture to the hair, helping to reduce dryness, brittleness, breakage, split ends, many forms of shedding.

So any alcohols you see in our products are those highly moisturizing kind; and you want that type of ingredient in your hair products. Conversely, most other alcohols are man made in a lab. Those do indeed dry out the hair, and you want to stay far away from them. Examples of drying alcohols are SD Alcohol, Isopropyl Alcohol, Alcohol Denat, etc.

Yes! We have tons of loc'd customers. Here's a video that includes a young lady who uses our products on her locs: https://naturalicious.net/pages/how-to-use-1

Yes! About 85% of our customer are natural or transitioning; however the other 15% opt to relax their hair, and they use and love our products as well.

Yes, our products are color safe. They won't change or fade your hair color in any way. 

You don't actually leave it in. It *does the work* of a leave-in conditioner at the same time that you're washing with it. Meaning you do not need an additional leave-in conditioner after you wash your hair with it. So you 1. Don't have to spend money on an extra leave in conditioner and 2. You don't have to spend that extra time doing that extra step.

Check our store locator here: https://naturalicious.net/pages/where-to-buy

Our guarantee is unmatched! Return any item purchased from our website within 30 days for a full refund of the purchase price. More details here.

Yes! We ship everywhere in the world!

International package(s) take 3-4 business days to process. Shipping times are subject to the country the order is going to. International orders aren't eligible for free shipping at this time. 

Customer is responsible for any customs fees instituted by their country. Customs fees are not charged by or sent to Naturalicious, and we have no insight into the cost of the customs fees that may be charged upon order arrival into any country. For any questions related to international customs fees, please reach out to your local appropriate government entity.

Yes. We are not only black owned but also black operated. Check out more about our team (with photos, so you know it's real!): https://naturalicious.net/pages/about-us

Returned to Sender Policy

1). If a package is returned to Naturalicious due to an incorrect or incomplete shipping address provided by a customer, or if the customer was not home for delivery, the customer will be responsible for the return shipping cost, as well as, any additional delivery cost.

2). Naturalicious is not responsible for packages delivered incorrectly or lost due to incorrect or incomplete shipping information provided by a customer.

3). No refunds will be provided if any part of the address is incorrect.

Please allow 3-4 business days for order processing. Once your order has been processed,  it will be shipped via USPS, FedEx, DHL or UPS. Once your order has completed processing, shipping times will begin. When placing your order, please account for the aforementioned processing times, in additional to any federally recognized holidays and/or weekends.  

Free Insurance and Free Delivery Confirmation are included with each shipped package. Once shipped, delivery of U.S. package(s) should occur within 3-5 business days, depending on the shipping service level you select.

Incorrect Shipping Address Policy

1). The purchaser is responsible for providing the correct mailing address. Before finalizing your order, be certain your shipping address is correct. 

2). We are not responsible for goods delivered to the wrong address input at the time of ordering. 

3). If you happen to notice that you entered the wrong address, you can email us at concierge@naturalicious.net with the correct shipping address before your shipping label is created. 

4). Once your shipping label is created, we will not be responsible for the incorrect address & the subsequent delivery.

Lost or Stolen Package Policy

If your package is lost or stolen, we are so sorry to hear that! Please see below:

1). We provide free shipping insurance, via Route Insurance, on all orders placed through our website. This insurance will replace your order in the event of loss, theft or damage in transit. Just file a claim and your products will be replaced, at no additional cost to you! 

2). To file a claim quickly and easily, just click here (or click this link: https://help.route.com/hc/en-us). You will need your Route Order ID, which you can find in the email you received from Route after placing your order on our site. (If you don't see it, search your inbox for an email from support@routeapp.io and it should pop up.) If you still don't see an email, you can use your Order Number as the Route Order ID. 

Your Order ID can be found right below the blue "File Claim" button, which you can also click to file your claim. Just follow the prompts and they'll take care of everything. It's super easy and fast. 

3). If you need additional assistance, please email us at concierge@naturalicious.net

Thanks for  your interest! You can apply here to become a brand ambassador

If your product arrived damaged or incorrect, we are so sorry about that! Please send an email to concierge@naturalicious.net, along with a photo of your damaged or incorrect items, and we will send you a new product, on us.